Personal Identity †Philosophy Essay

It is easy to see oneself as the same person we were ten, twenty, or fifty years ago. We can define identity through our physical presence, life experiences, memories, and mental awareness of self. One can testify our persistence as a person through our existence as a person. But what makes us the same person? In this paper, I will argue for the â€Å"simple† view of the persistence of identity – that it is impossible to determine what single thing that makes us the same person over time. I will support my claim with the refutation of the main complex view claims of the body, brain and psychological continuity criterion. Entrenched in the â€Å"simple† view is the idea that personal identity, and the persistence of personal identity, cannot be measured through philosophical discourse or scientific investigation. There are a number of opposing arguments, known as complex theories of personal identity. In each of these arguments, the central claim is that either the body, the brain, or the psychological continuity of an individual determines how they persist as the same person (Garrett, 1998, p 52). To call them complex is a misnomer – for each is far too narrow to properly define and explain personal identity. Complex argument 1– Psychological continuity John Locke defines a person as a ‘thinking, intelligent being, that has reason and reflection and can consider itself as itself, the same thinking thing, in different times and places’ (Locke, 1689, p 1-6). This statement suggests that, in order to persist as the same person, we must have a mental consciousness which persists through time. We can say that a person is psychologically continuous if they have a mental state that is descendent from their previous mental states. For example, this theory states that a five-year-old will be the same person when they are a 25-year-old, because their mental state in later years is descendent from their earlier years. Counter argument By its very nature, the idea of psychological continuity is flawed. It is not uncommon for an individual’s mental state to be changed so drastically that they could not truly be considered the same person. Several examples have been made by Waller: sufferers of cognitive impairments such as dementia, people who have gone through stressful or traumatic situations, and war eterans that are affected by post-traumatic stress disorder (Waller, 2011, p 198-210). In any of these cases, it would be difficult to argue that the individual has a continuous mental state – more accurate would be to describe them as a â€Å"snap† or â€Å"break† that, effectively, creates a new person. The only conclusion is that these individuals do not persist, as their psychological states become radically different from their previous psychological states. Complex argument 2 – Persistence of the body Another expression of the complex view is the body criterion. Put simply, a person is said to persist if they exist in the same physical body over time. In this case, the previously mentioned dementia or PTSD sufferers would be considered the same people, as their physical body has continued. The theory suggests a â€Å"brute physical relation† between body and identity (Korfmacher, 2006). Without regard for mental state, an individual is considered to have a persistent personal identity as long as their body survives. Counter argument This theory lends itself easily to thought experiments, and they quickly expose some problems. If individual A receives an organ donation from individual B, can it be said that individual A has taken some of B’s identity? Surely not. It would be absurd to suggest that having the kidney or liver of another person would affect one’s persistence as an individual. Similarly, if individual C had their body cloned, it would not make their clone the same person. There is much more to personal identity than can be defined by something so comparatively insignificant as the physical body. Complex argument 3 – Persistence of the brain The brain is the functional centre of the human body; the place where memories are stored, feelings are felt, and environmental signals are processed. It is unsurprising, therefore, that the brain is so often considered to be the â€Å"home† of personal identity. This theory is a staple of many science fiction texts – as a convention, the cognizant â€Å"brain in a jar† or brain transplant recipient is fairly common. Proponents of this â€Å"we are our brains† theory claim that, so long as the brain persists, so does the person. Counter argument This theory seems to refer to consciousness rather than the physicality of the brain, so it is important to make a clarification between the two. Julian Baggini suggests that we should view the relationship between consciousness and identity similarly to the relationship between a musical score and the paper it is written on (Baggini, 2005, pp. 112-114). In other words, the brain is simply a storage space for our memories, thoughts, and self-awareness. Should it not, therefore, be so that an individual could simply persist as a brain in a jar, provided they could be sustained in that state? If the entirety of personal identity is stored in the brain, there must be no need for the rest of the body beyond keeping the brain alive. Such a theory could not possibly be true – life experiences and interactions with the world are such an intrinsic part of identity that we could not persist without them. The theory that consciousness plays a significant role in the persistence of personal identity is appealing, but it can not be said that the brain alone could sustain consciousness. Conclusion  To call the simple view of the persistence of personal identity â€Å"simple† is almost deceptive; deep consideration on the subject quickly turns towards the complex. It is easy to grasp at the categories of body, brain, and mental state, but it would be wrong to say that the persistence of any of those equates to the persistence of an individual. Personal identity is something so much harder to define, and it is harder still to find definitive measures of its continuation. Personal identity is evasive, and fleeting; it is intangible, ever-changing. Its persistence is so much more than can be determined.

Love Jones Review Essay

The consummate ladies man, Darius’ silky smooth presentation romises more sell than substance. And Nina’s recently Jilted heart isn’t looking for anymore of love’s kind of trouble. love Jones begins with Nina and her good girlfriend Josie Nichols (Lisa Nicole Carson) packing up what’s left of Nina’s disappointing relationship. Fearful that the scars left from this failed romance may be too deep for her to heal, Josie takes her to a night-time poetry-slam at the Sanctuary, where she encounters Darius for the first time. The Sanctuary is the local haven where poetry is the prime draw, and a favorite night spot for Darius and his friends Savon Garrison (Isaiah Washington), Eddie Coles Leonard Roberts), Sheila Downes (Bernadette Clark, and Hollywood (Bill Bellamy). â€Å"The romance dies between couples,† we overhear Darius telling his friends from his intellectual set, â€Å"because theyVe (people) given up on the possibility of it. † In an awkward introduction at the bar, Nina catches Darius off-guard and, uncharacteristically, he fumbles and spills his drink on her. He recovers minutes later when called to the stage to recite one of his poems. He makes the most of the moment by calling his sensuous creation â€Å"A Blues for Nina. † Flattered but embarrassed, she informs him in front of his friends that there are opics for poetry other than sex. When he asks her to name one, she writes the word â€Å"love† on his hand. Everyone is impressed; particularly Darius. Darius runs into Nina at a record store managed by his friend, Sheila. She is there because she has Just been fired from her Job as a photographer’s assistant and desperately needs to hear the Isley Brothers. When Darius approaches her, she acts as thought she vaguely remembers his name. Darius seizes the opportunity though, by playing her a tender rendition of â€Å"Parker’s Mood. † While Nina remains unreceptive at that point, she finally buckles and agrees to a date when Darius ppears, unannounced at her door presenting the very CD she had been looking for at the record store. He bribed Sheila so he could get her address and phone number off of the check she used to pay for a CD. His persistence pays off when a romantic statement â€Å"l Just want to come up and talk† leads to a passionate night at her apartment. The next morning, Darius and Nina confide in their respective friends Savon and Josie that, in spite of the incredible sex, â€Å"It ain’t no love thing,† they â€Å"Just kickin’ it. † Unfortunately, these two individuals aren’t exactly the best advisors they could have ound – Josie is way down on men and lives her life vicariously through Nina, and Savon is mired in the problems of his eight-year marriage (his wife left him and took their son). But Darius is getting interested. He even reveals to Nina the sacred location of â€Å"the Batcave† (his apartment), where some interesting foreplay ensues when she whips out her camera and tells Darius to take off his clothes. The romance advances. Then, out of the blue, Marvin Cox (Khalil Kain), Nina’s former fianc ©e, shows up asking her for a second chance. At Josie’s suggestion, Nina uses the offer to test Darius: Will he be Jealous, or coolly let her go? Darius pretends not to care, of course, and Nina moves to New York to see if she should resume her relationship with Marvin. Inevitably, Marvin and Nina’s differences are irreconcilable, and Nina returns the engagement ring and then heads back to Chicago. Hoping to reconnect with Darius, Nina and Josie go to the Sanctuary, to no avail. Darius has settled down with a new girlfriend, Lisa Oacqueline Fleming). Enter, Hollywood, whose friendly competition with Darius enables him to sense a prime opportunity for one-upmanship. Wood stops by the portrait studio where Nina now works to â€Å"cheer her up. † Tensions run high when Wood brings Nina to Sheila’s house for a party that he knows Darius will be attending. Nina, feeling like a pawn in a bad game of male egos, asks Wood to take her home. He refuses and Darius comes to her rescue. It’s their first meeting since she went to New York. She confesses she still has feeling for him, and he assures her that Lisa means nothing to him. Swooning, they make up and head for a date at the famous Blackstone Hotel. There, legendary Chicago DJ Herb Kent is hosting a â€Å"steppers† ball, featuring the inimitable dance style popular in Chicago. On the floor, Nina and Darius become a eam again. The fire is relit as they complete the evening with a wet, but romantic walk around Buckingham Fountain. Nina starts to inherit habits from Darius and vica versa. She starts smoking and develops a love for poetry. In return, he develops an eye for photography. But soon after their reconciliation everything starts to crumble. Nina finds Lisa’s telephone number around Darius’ apartment, and he gets the occasional Sam call that takes him out of the room. The issue of distrust rears its ugly head. Darius tries to smooth things over by whipping out her camera and telling her to take her clothes off, as she id in an earlier scene. But it is too late. â€Å"Come get your things from my apartment†¦ why would you be with someone you don’t trust? † The scene ends with Nina returning the key. Because of a Job offer from Vibe magazine in New York, Nina decides to move. Josie, serving as a reluctant Cupid, intercedes by telling Darius of Nina’s plans. He takes the cue and makes a gallant but futile effort to talk to Nina before she leaves. A year later, his book has been published, her career is off and running and Nina has been sent to Chicago to shot a Michael Jordan layout. Looking in vain for Darius t the Sanctuary, Nina takes the stage to recite a poem of her own. Startled, Darius turns and listens to her recital, which is about love remembered. â€Å"Funny what you can do in front of a room full of people,† she says, â€Å"and can’t do in front of one person. † The movie ends with Nina leaving the Sanctuary and seeing Darius outside. Darius starts off by saying, â€Å"Longtime no see. I enjoyed your poem. Nina, there have been mistakes on both sides and I apologize for my part. I want to put the past in the past. â€Å"Once again your timing couldn’t be worse†¦ you always want what you want hen you want it†¦ why is everything so urgent†, Nina says. â€Å"Nina, this here, right now, at this very moment, is all that matters to me. I love you and that’s urgent like a mother fucker. † love Jones shows that love can be inconvenient. It encourages everyone to approach love the way Nina and Darius do – scared, awkward, and even sometimes alone. There’s the obligatory handful of tragic misunderstandings, prideful arguments, over-orchestrated sex scenes, and betrayal and reconciliation’s. ove Jones steps back, allowing its characters to closely examine what is happening to them. They analyze their own instincts; wonder about each other’s feelings and even plot little traps to reveal the other’s true intentions Nina and Darius relationship is built upon the use of some key things: sex and sexual invitations, pick-up lines and relationship openers, music and poetry, the actions of all the movies characters, friends being confidants and advisors, and the use of â€Å"Baxter’s techniques† to acquire information about the relationship play vital roles. Their relationship proves that the movement in and out of the interaction stages is not set in stone. The stages conform to your situation. Nina and Darius seem to ollow this type of pattern: initiating, experimenting, intensifying, terminating, experimenting, intensifying, integrating, bonding, stagnating, terminating, and initiating. They are also struggle with the roles society has laid out for women and men. And are both trying to fgure out how to â€Å"play’ without â€Å"getting played†. They’re both secretly wondering how you get beyond playing and move on to the love. When you’re in your twenties, as Nina and Darius were, loving someone outside your friends and family can seem like a task for Mother Theresa. We twenty- somethings have been unleashed from our parents and the chances to experience exual encounters of all sorts are numerous. But flirting and playing is one thing. Building relationships with the human objects of our desires is a challenge that many of us fail at miserably. At one point in the movie, Darius asks his married friend Savon if he believes in the concept of soulmates. Savon’s response is that it depends on what day you ask him. You’re with who you’re with, he says. Love and marriage are pretty much what you make of them. love Jones doesn’t fully answer the soulmate question. In the end, we are only promised that Nina and Darius will be together as long as their belief in he possibility of romance lasts. eeting in a bar, the reluctant coupling, the Jealously and conflict, even a mad rush by one lover to stop the other from leaving on a train. love Jones showed me that there is Just no way around it: Love between a man and a woman is hard work. A conscious effort to relate to the opposite sex is what’s needed if we’re going to get the satisfaction we crave from that someone special. Our twenties can be about a lot more than simply getting our groove on. We can build lives with people while we are enjoy ing the fresh experiences we are having in our youth.

What Are the Three Levels at Which a Product Can Be Seen?

Assignment No. 9 Rome Business School Q1 What are the three levels at which a product can be seen? In response, use a concrete example of product. The product is defined as a â€Å"thing produced by labor or effort or the â€Å"result of an act or a process†and stems from the verb produce from the Latin ‘produce' which means to lead or bring forth'. The first economic use of the word was by Adam Smith, known as the father of modern economics. -Kotler et al (1989) For marketers, it is useful to divide the product into three main categories, being the Core Product ( Also known as Core Benefit), the Actual product and the Augmented Product.You can see them in the diagram below with some examples of what they encompass. -Kotler et al(2006) I shall use the example of the Adidas Sports apparel, a product line which they have used heavy societal marketing to promote. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world. The 11% increase in sales in 2011 thanks to their new marketing efforts has meant an income of around 634 million euros. Out of this, they invested about 136 million euros in Marketing. About 1/6th of their income. -Adidas annual report (2011)The strategy behind selling their sports apparel, has been to differentiate the offering from their competitors like Nike by providing more customization for the customers. They say their key strategic pillars are: Gaining sales and market share with key growth categories such as running and basketball within Adidas Sport Performance Leading the industry in the fields of customization and interactivity across categories Expanding Adidas Sport Style in the fast-fashion business with the Adidas NEO label It is obvious here, that Adidas has invested heavily in developing all three layers of their product.The Core Product: this is the part of the product which satisfies the basic need of a consumer by providing a basic benefit. For Adidas apparel, it provides a com fortable clothing in which to do physical exercise. Adidas, how started producing the standard type apparel shirts we see today in the 1980s when they had their largest boom in sales. The core benefit, does not however distinguish the product from competitor's offerings, but it is useful to know in order to give the company a clear idea of exactly what need they are fulfilling.The Actual Product: This is the physical product into which the core benefit is translated into, but at this stage, the marketer has to make it physically and cognitively different from the competitor's offerings in order for it to sell and retain a unique position in the customer's mind. Kotler (2006) states that this can involve deciding on the quality level, product and service features, styling, branding and packaging. It is not the same as the 4Ps of marketing, because those include place and promotion, which are not direct product attributes.I shall describe each of these so as to give a full idea of wha t Adidas has done to define and perfect the actual product. a) Product Lines: In the 1990s, Adidas subdivided their apparel to appeal to three types of customer segments: the sportsmen ( for which they opened Forever Sport), this was based on the original concept of the brand by founder Adi Dassler . He made Adidas to help athletes perform at the peak of their ability, and this goal continues to drive the brand’s activities today. Adidas performance is focused on meeting the performance needs of all athletes.Forever Sport products are â€Å"engineered to perform†, bringing high-level, performance-oriented products and innovative technologies to the market. Forever Sport is structured into five main sports categories: running, basketball, football, tennis and training for sport. The brand-followers in the lifestyle market- or which they opened the style-focused Adidas Originals . The originals line includes the brand NEO. The Label focuses on more accessible price point s, maintaing a premium to competitors. From a geneder split point of view, adidas NEO is targetting primarily the girls who account for two-thirds of the business.The Original division allows adidas to increase its reach into the lifestyle market, without losing sight of its long heritage as the original performance brand. The Original division is geared specifically toward consumers who may be less active sports participants, but who are style setters and style leaders. It is these people who set the trends which are later adopted by the mass market. Originals speak to the needs and values of the lifestyle consumer with concepts that are smart, cool, positive, modern and alive. Adidas Originals are the perfect fusion of heritage sport authenticity and global street style.Lastly, for the sports-elite Adidas opened Adidas Sports Style . Adidas defined the last one as the â€Å"Future of sportswear, which includes the labels Y-3 , Porsche Design, Adidas SLVR and Adidas NEO. Their pos itioning statement was â€Å"Style your life† . The overall marketing statement that ties these three product categories is â€Å"Adidas is in all†. They made these product lines for the general public, but the main focus was on supplying the sports wear of the major sports , focusing on football, tennis, basketball, cricket and athletics and rugby. ) Manufacturing level: Adidas owns four factories in China, the US, Germany and Japan, as well as sharing manufacturing with 863 other factories worldwide, 60% being in Asia. For the Y-3 product lines, they have used expensive materials at times such as kangroo leather ( football shoes with kangaroo leather were worn by david bechkam in 2006) , and many shoes in the SLVR style, also have camel fur and the softest of fabrics available on the market ( which inevitably drives the price up) .Most of their apparel, especially for the sports shirts is made of a polyester/cotton blends. c) Quality level and Pricing: Adidas strives to â€Å"Make athletes better† , therefore the quality of their apparel has been produced to mirror that statement. The fact that their shirts are worn by the best athletes ( and celebrities) in the world such as Rafael Nadal in tennis, David Beckham in football and Suresh Raina in Cricket only prooves the quality of the apparel they sell. In their own words Ensures Adidas material quality meets or exceeds customer expectations Ensures Adidas takes a leadership role in the industry in terms of material quality and color management Leads material quality in the pursuit for continuous product and process improvement† -Adidas (2011) In regards to pricing, Adidas is still adopting a price skimming strategy on their new products. For example, shoes in the Y3 and SLVR line cost about 300-700 USD. The price decreases with more economical brand ranges such as the Adidas originals, but still remains higher than the competitors like Puma and Nike.They do also have used however p enetration pricing, especially in their new strategic markets like central Russia and china, to ensure their products stay competitive at the point of sale. d) Styling level : The style of Adidas has been focused around being a â€Å"young† for the type of customers which were the main users of the apparel: upcoming sports men , or people who want to be in shape ( therefore feel younger). They say the design of their clothing should be â€Å" elegant, timeless, honest, inspiring and courageous†.To ensure they recruited the best designers, they opened their own design academy with schools in Tokyo, New york and London, as well as hiring what is probably the world's best youth designer, Japanese Yohji Yamamoto . e) Branding: One of the biggest marketing achievements I think has been that of Adidas’s brand management, where they established almost unparalleled brand identity. They say their brand mission was to â€Å"be the leading sports brand in the world† and they described their brand values to be â€Å"Authentic, passionate, innovative, inspirational, committed and honest.Adidas believe that consumers want choice. Therefore, the group implemented a multi-brand strategy, which allows them to capitalise on opportunities from several perspectives, as both a mass and a niche player. According to that, the brand is able to keep a unique identity and focus on its core competencies, whilst simultaneously providing the group with a broad spectrum of products. International marketing is crucial for the group in its quest to generate substantial profits; as survival depends on their established presence on the global world market.Their strategy was to concentrate on specific customer needs and wants. As they put it â€Å" Only by identifying and understanding consumers’ buying habits, their fitness level, their motivations and goals for doing sport and their individual lifestyle, can we create meaningful products, services and expe riences that build a lasting impression† To do this , they divided each product segment e. g the Adidas originals into various brands which focused on target-specific wants as as to generate greater customer loyalty.Each brand is responsible for the execution of it's own strategic focus ( DE-centralized management approach) by creating a constant stream of innovative and inspiring products and generating communication strategies that represent each brand and category in an engaging and compelling way. Their major brands are: NEO, SLVR, Y-3( high price range), Reebok ,Adidas originals, Adidas golf and CCMHockey. Reebok is an especial success story of their brand because it didn't stem rom them, but was acquired as part of a global expansion strategy in It occupies a specific market which then support's Adidas's brand strategy instead of cannibalizing it. It's market is similar to that of the Adidas Originals, Reebok is suppose to make the consumers â€Å"fit for life†. I nnovation at the brand is rooted in developing technologies and concepts that enable consumers to train at their best every day, whether they are running to keep fit, exercising in the gym or participating in other fitness activities.Reebok Classics leverages the fitness attitude and roots of the brand into the lifestyle segment. Reebok thus focuses in-between the two ends of the consumer spectrum as you can see in the diagram below To give the product a brand identity, the focused on getting Brand ambassadors within sports as well as sponsoring many team shirts and events. For example, they teamed up with FIFA, clothing most of the world's football teams including Manchester united, Barcelona, Argentina, and recently signed up Manchester united winger Nani as their new brand ambassador.It is to be noted, they do not only have one, but several brand ambassadors for their different apparel product categories. For example, they hired NBA's champion Kobe Byrant to reinforce Adidas†™s support of the â€Å"best of the athletes† and also their design credentials. f)Packaging – Adidas helps customers distinguish between the fakes and the originals with the help of it's packaging. Most clothes bought even in the shops have several tags with manufacturing details, composition, designer information, history of the item, washing guidelines and a hologram with the logo that can be seen clearly.The packaging also helps to communicate the brand value's of sustainability. The packaging for the shoes for example comes from 100% recycled material, and to save on fuel costs, the weight on packaging has decreased by 33% since 2006. g) Service Features – Adidas tries to help it's customers find the right product for them, and most of their service is centered around this. In-store they have trained staff that can consult customers what is the best product depending on the sport they do, or what they want to achieve fitness wise.They also have stylists w hich in their major stores can help a person re-define their style. Lately, they set up a VFW( a Virtual Footwear Wall) . It's the first in the world and can be found at its flagship store on London's Oxford Street, which uses advanced touchscreen technology and real-time 3D rendered products to allow customers to find out more about products before they buy. They can rotate footwear, view it from multiple angles, zoom in to see details, etc. The Augmented Product: this part of the product is the non-physical part of the product.It usually consists of lots of added value, for which you may or may not pay a premium. It may include the warranty, the customer service support offered , Installation, delivery, financing help and after-sales service. The augmented product is an important way to tailor the core or actual product to the needs of an individual customer. The features of augmented products can be converted in to benefits for individuals. For Adidas, the augmented product of th eir apparel is that it provides a complete solution for the exercising needs of the individual.Through their marketing efforts, they have created an Adidas sports community to make the customer really feel as past of a group when they purchase the apparel. Adidas provides the customers it's brand as a way of definition of the self, as one aspires to have the brand personality. It therefore can be used as an group identification tool , for the group that one belongs in, and one that they aspire to be. To help in this, Adidas offers heavy customization of the product as well as the possibility of designing and ordering team shirts.In their websites miteam. adidas. com , they really try to create a sense of â€Å"team spirit† with their brand, and often those who have bought their shirts get invited to events such as their catwalk openings. Apparel is also waranteed for 6 months after purchase, with the possibility of returns if the client is not satisfied with the product. Q2. Provide examples of the four types of consumer products and how varies the way in which they are marketed. The United States Consumer Product Safety Act has an extensive definition of consumer product, which begins:Consumer Product-The term ‘‘consumer product’’ means any article, or component part thereof, produced or distributed (i) for sale to a consumer for use in or around a permanent or temporary household or residence, a school, in recreation, or otherwise, or (ii) for the personal use, consumption or enjoyment of a consumer in or around a permanent or temporary household or residence, a school, in recreation, or otherwise; but such term does not include— (A) any article which is not customarily produced or distributed for sale to, or use or consumption by, or enjoyment of, a consumer,Kotler et al(2010) describes five main types of customer products as you can see bulleted below 1) Convenience Products are those that customers buy frequently, i mmediately and with a minimum of comparison and buying effort. e. g candy, magazines and fast food 2) Shopping products are less frequently purchased and it is those that customers compare carefully on the basis of suitability, quality, price and style. Examples are furniture, clothing, used cars, hotel and airline services. ) Specialty products are those with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort . 4) Unsought product are consumer products that the consumer either does not know about or knows about but does not normally think of buying. Most major innovations are unsought until the consumer becomes aware of them through advertising. Classical examples are funerals and blood donations to the red cross. These products require a lot of advertising, personal selling and marketing efforts. ) Industrial products are those bought by individuals and organizations for further processing or for use in conducting a business. The three main groups are materials and parts, capital items and supplies and services. I have chosen four customer products, starting from the cheapest to the more expensive. I shall describe the marketing for these four consumer products: 1) Pink lady apples. ( Convenience Product) The Pink lady apples come from a variety called â€Å"cripps apples†, originally bred by John Cripps which made them an especially crisp and fruity variety.The apple variety is owned by the DAFWA( Department of Agriculture and Food,Western Australia) and run by IPLA ( International Pink lady alliance) which is a large collection of apple farmers that have special rights to cultivate the apple worldwide. Pink Lady brand apples must meet certain trade mark quality specifications. Criteria for the specifications include sugar content, firmness, blemishes and color. Inspections are regularly performed to ensure both the quality and traceability of the apple from the orchard to the shop.This is part of their marketing as the Origin is an important point of product differentiation. It brand started when one of the producers offered the apple to his wife for valentine, thus came the idea for the romantic theme of the apple and it's main slogan â€Å"Pink Lady-so much more than an apple†. Product: The main product features (part of the actual product) are : It's s elegant : with its characteristic glow and perfect complexion†¦ It’s good enough to eat ! It is sensual :with its voluptuous charm, subtle fragrance, delicate and juicy flesh, it is the most glamorous of apples.It denotes pleasure :its crunch combined with the subtle aromas of wild strawberries, vanilla, litchi and rose give this fruit a unique and long lasting taste! It is the perfect balance of sweet and slightly tart. -Pink apple. Com Their marketing campaign was aimed at increasing the apple's sales and positioning it as an apple of better taste and higher quality than comp etitor products . They succeeded, especially in Italy where 97% of the customers thought it was a higher quality apple than the others.They also highlighted the product's attributes, and marketed it for it's nutritional quality, having high amounts of Vitamin C, antioxidants and fiber. An initial campaign featuring Audrey Hepburn, heroine of cool girls the world over, propelled Pink Lady toward becoming the most popular girl in school. Marketing campaigns revolved around female-centric holidays , Valentines Day, mothers Day, and worthy, trendy causes (breast cancer research). To market the apple they have done the following: ) Branded it with appealing heart shaped stickers: Most competitors have products with round poorly visible stickers, but Pink Lady has put larger pink heart shaped stickers to attract the customers to buy the product in-store b)Promotion: Television campaign: One of the few apple companies that launched a very successful television commercial to highlight the r omantic nature of the apple . Their main target market is obviously women who care about their bodies and want to eat healthy nutritious but also great tasting apples.They also released a couple of arty Posters, featuring people eating the pink apple in Paris, worthy of bedroom decoration. Pink Lady has undertaken also a wide range of initiatives to boost the brand and consumption in the U. S. , forming alliances with other groups such as the American Cancer Council and Sherwyn Williams. The latter has been an important promotion strategy called ‘paint it pink’. Where the customers were encouraged to paint something pink in their life, and then they could submit the picture to the Pink company via their website and win cash prizes.They have also been involved in flash mob dances and enlisted Biggest Loser celebrity Ali Vincent as a Pink Lady spokesperson. It is hoped that other initiatives including pre-mix cocktail development and branded sliced apples could also boost the brand in the future. They have also aligned with Walt Disney companies to produce â€Å"Pink-Kids†, that will in the future not only sell apples that have a higher sugar content than the ones for adults, but also make pre-packaged snacks .Pink lady also uses heavy occasion-marketing , offering customers discounts, apple recipes, gift bouquets with roses and apples as well as cards with pink lady cartoons as a part to boost sales for occasions like Valentine and Mother's day. Online, through their website Pink lady offers many , recepies, competitions like the food photography award, customer opinion blogs. They use other websites such as facebook and twitter to promote awareness of the brand.They also organize and take part in events such as the Vitality show ( wellness and fitness exhibition in the UK), The Virgin London marathon and the Valentine's day bonanza, where the winner this year won a new FIAT 500. c) Elite Pricing: Pink Lady apples cost on average 3. 20 Euros per kilo, which is about 1. 50 euros more than their competitors. They distinguish their product through this, thus appealing to the more wealthy health-conscious customers. They target the generation X and baby boomer females, who have more disposable income on luxuries.As John Reeves, the CEO Says â€Å"The Pink Lady is high priced even when it’s on promotion† d) Place: Pink lady apples are not sold directly by the company but via upmarket retailers such as Coop supermarkets in Italy, or Waitrose and Sainsburys in the UK . Their marketing campaign recently has been aimed at increasing sales in developed countries of the world. Here, is an example of a couple of countries. They have started marketing with retailers in Brazil, India, China (giving import licenses in Shanghai and Shenzhen)and Russia.They do this by organizing B2B exhibitions and meetings, with potential wholesalers and retailers who then push the product to the customer through in-store promotions. For their direct customers, Pink lady applied the concept of Experiential marketing . They opened many kiosks on the high streets of the big cities like London, gave free apples away at offices, talked face to face with the customers and went into schools to tell the romantic foundation story. This really encouraged the customers to try the apple and then buy it. )Customer Relationship management : This was designed for email marketing to the 8,000 strong Pink Lady Club database to engage with Pink Lady loyalists, to promote the weekly competition www. pinkladysunshine. co. uk/your-sunshine-moment/ and encourage them online to enter the main competition. It also kept track of online poles, customer surveys and general comments posted about the apple online. Overall, the Pink lady has differentiated itself from it's competitors by positioning itself as an apple for women who was both nutritional and sensual to eat.The augmented product included the membership that one could have to the Pink club, the competitions one could enter, as well as the information one had on it's production and origins. The mainly societal marketing approach aimed to increase sales in the Northern hemisphere before moving onto the southern hemisphere worked incredibly well, letting them be the no. 1 favored apple of Europe by 2012 and providing them with a sustainable competitive advantage. 2) Zara Clothing: (Shopping Product) Zara is owned by the Inditex Group.Inditex Group is a large company based out of Spain running around one hundred stores dealing with textile design. Inditex operates over 4,350 stores worldwide with brands like Massimo Dutti, Bershka, Oysho, Pull and Bear, Zara, Zara Home, Uterque, and Stradivarius(History of Zara, 2008) Zara is present in 71 countries, with a network of 1,475 stores located in major cities throughout the world. The group also has a distribution center in Zaragoza, called Plataforma Europa, which distributes to all the Zara stores within Europe. â €  Marketline France Apparel retail industry report, 2008, pg. 20) Zara's marketing strategy has been centered around creating Zara clothing, not as a â€Å"fad† but more as a lifestyle choice for the independent working woman. They seek to bring the major catwalk models into the ordinary life by making the design more practical and economic. To do this, they had to understand the â€Å"psychology† of their customer needs. Including, what makes the customers re-buy Zara products and how they feel when they are wearing them. They discovered that 1/3 women don't like the way their clothes fit them.To overcome this, Zara recruited a team of designers that completely revolutionized the Product, making them â€Å"look beautiful† on almost every body. They did this by accentuating the style and neutralizing the body contours beneath the body. Now, the customers who wear Zara have an immediate â€Å"self esteem† boost, which is why the company boasts an incre dible growth of about 18% per year. 1) Place . Zara's target market is the Euro-chic crowd who wants more fashionable clothes with a shorter lead time. Zara produces lower quantities of clothing, therefore the supply of their items are very scarce.Zara relies more on location of a retail establishment rather than advertising to attract customers. Only . 3 percent of sales are spent on advertising for the company compared to that of its competitors who spend around 3. 5 percent. Zara is more concerned with finding the exact retail site that best suits the company rather than spending the extra money on luring customers into the store . They usually book the bottom floors in large shopping malls, so they are the first stores which a customer visits, and they also ensure that their spot on the high street Is in the most visible areas and install very large windows in their shops.The inside of their stores is usually moderately lit, with a minimalistic furniture and decor, and a definit e â€Å"professional† vibe. This matches with Zara's brand personality . 2) Pricing: Zara has often adopted a market penetration pricing strategy by positioning itself cheaper than most of it's competitors as you can see in the diagram below: c -Slideshare(2012) They give many coupons, online discounts and do frequent bargain offers in their shops. They seek to keep the prices fairly low and to provide quality. as can be seen in the diagram above). The pricing ties in with their logistics strategy to have a high turnover of clothes. Louis Vuitton's Fashion Director Daniel Pietter has described the brand as â€Å"the most innovative and devastating retailer in the world. Zara has a reputation of disrupting the market wherever it goes. A clear brand proposition has been crucial in the brand’s success. This is a great example of a brand built on a simple idea that is delivered ruthlessly and at a good price† –Daniel Pietter ,New York times(2010) ) Promotion: Zara, compared to her competitors in the haute fashion world has never been a big fan of using television commercials, but rather celebrity endorsement. The most chic considered stars like Angelina jolie, Scarlett Johanesen and Nicole Kidman have all been famous supporters of the Zara brand. To reinforce this celebrity image, all of their marketing material like their brochures glossy, expensive looking and glittery. However, they never make adverts on large billboards nor use posters. Because they do not use a lot of TV advertising, they are spending relatively little on their marketing campaign( about 0. % of total revenue). Therefore, their marketing strategy is focused around Zara's presence in the world and rapid expansion and distribution of it's stores. With more than 1,500 stores around the world in over 70 countries, they open around 150 new stores every year. With the brand becoming world renown, the company is also focusing on sustainable marketing by opening stores whic h consume 30% less energy compared to the average conventional store. The new stores also save 50% of water consumption and maintains their CO2 emissions below 150 toms a year.With this said, I have to add that Zara does however organise fashion events to attract it's clients. They are present in almost every international fashion show from Ethiopia to Finland. This presence not only promotes their brand amongst the elite, but also gives their designers plenty of inspiration for the constant innovation they have to deliver. 4) Product : On-top what I have already mentioned in my opening paragraph , it should be noted that Zara produces most of it's clothes in-house, and rarely outsources to ensure major quality control.If they do decide to outsource, they move their factories to places like Romania and the Czech republic rather than the developing world. This way they also spend less on transportation and can implement a Just-in-time manufacturing approach which guarantees there is a lead time of 2 weeks between the design of the clothing and it's appearance in the retail shops. It should be also noted, that Branding is not a big part of Zara's marketing like Adidas. They never place their logo on any of the clothing they make to avoid competition from imitator products.Instead, they train their customers to have a ‘good eye' on what is the real Zara product and what is a fake. Overall, with minimum marketing effort, Zara is an interesting company because they have demonstrated to the world you can still have customer loyalty and grow rapidly by offering a great value proposition instead of investing heavily in marketing campaigns. In the end, it is the customers through their own word of mouth that promote Zara the most. 3) ING Direct Online Banking:(Specialty Product) ING Is the world's biggest online bank, founded in 1991 and the fastest growing bank in UK history.It's main target market is the Generation X and Y who know how to navigate the internet very well , who do not have time because of their busy schedule to go to a regular bank, because of their restricted opening ours and also who are interesting in saving the money they have. Regular bank accounts make it easier to take out money, but online banks are more geared to saving money, which is why they usually do not have a minimum deposit requirement. a) Product: ING direct offers banking services and support 24/7 for wherever you are in the world.The service aspect of their product ( the augmented product) is their biggest competitve advantage and biggest source of differentiation. Unlike other online banks and investment groups like Ally bank and Perk Street, they assign every customer to a bank representative which stays with you for as long as your relationship may last in the bank. This is part of their CRM efforts ( Customer relationship management) and it has proven to be a big success because people feel less afraid of being just another face in the crowd, and kno w there is a person in the bank who knows about them and can serve them faster.The customer does not have to pay service fees as well, as in a regular brick and mortar bank and they offer low interest rates to borrowers and high rates to savers. All of this does great word-of-mouth marketing for the bank, who being online relies on it more heavily than a traditional bank , due to the fears of online scammers. Another big source of marketing for them and differentiation comes from their customer-specialised products.They have accounts for kids ( Kids Savings accounts), Business Accounts and for Pensioners that are more flexible than traditional banks and offer more benefits, and also a cash prize everytime someone opens an account : major way to attract clients. b) Promotion: ING Direct brands iself as the â€Å"Forward thinking† bank. It tries to deliver innovative marketing campaigns, mostly in the form of billboards, posters and television commercials to it's clients. It ma kes an effort to associate it's brand with all the number one achievers in the sports and business world.For example, has recently signed a contract with Ferrari and Formula One to become the major sponsor of their events. They invest also in the promotions at Football games, large billboards and Tennis championships. Recently, they launched a new brand positioning campaign which should make clients see them as â€Å"the most convenient way to do everyday banking†. For this sey made a 60 second youtube spot, which was then viewed on select tv finance and news channels like CNN, CBC, CTV, Global and TVA, as well as specialty channels including HGTV, History, TSN, RDS, Series+ and Canal D .However, a huge aspect of their marketing efforts still is Viral Marketing . They are heavily dependent on website advertising space, you-tube video clips, facebook and twitter online presence to increase brand awareness. They also partnered with application builders to be part of the increas ing app market. Now, if you download Sharebuilder app on your smart phone, you can use money directly from your online ING account to invest in the market. The CEO Jim Hemmer says â€Å"†ING Direct's mobile banking and trading apps are innovative and reflect the personality of the brand,†Overall, ING's financial products have succeeded because it understood it's customers. The money ING saved from not building physical establishments, they passed these cost-savings directly onto the customers who now get cash prizes when they open an account, very good rates and no service fees. The marketing has been mostly online for them, even if they still do sponsor many sports events, but most importantly it's a bank who has thrived like Zara on word-of-mouth, and based it's biggest advertising on the actual products it offered-being more price competitive, more personalized and more appealing than the competitor's offerings. ) Nomenus Quarterly ( Unsought product). This magazine is the most expensive in the world ( about 2200 pounds sterling) and came out as a limited edition of 50 published pieces. It was created by the German artist Erik Madigan Heck, as an attempt â€Å" to create something of lasting real beauty†. It's publications show photographic spreads of fashions by Azzedine Alaia and Ann Demeulemeester (shot by Heck himself), as well as works by some of the art world's greatest figures, including Lucien Freud and Anselm Kiefer.It has to be noted that all art in the magazine are one-off exclusive and original pieces, therefore the product offering appeals not to those who are interested only in art, but also photography and art collectionists. Price: Of course, with the price tag of over 2200 pounds, it is a magazine for the 1% elite of the society who are interested in alternative art forms represented through painting and photography. The price does quite a bit or word of mouth marketing for it, as it is the most expensive, and because of this, boasts quite a few online publications solely on its pricing strategy.Erik comments directly on the price saying â€Å"Let people pay the highest price, because you know what, we have the best product out there and it's worth it. And it works. It sells out before it even launches. † Packaging: The product comes in a unique black box-set laced together with a silver silk ribbon , in which inside there is the magazine. It is not only to protect it, but also to introduce the publication. Please see the picture below, from their own website. Place: The product sells online, through its own website, or you can view it for free online! Erik calls it the Robin Hood deal of marketing, that is give it for free†. He understands that the real customers buy the work to treasure the collection of art which is inside, not to merely have a flip-through. The magazine can also be found at exclusive book clubs like Damien Hirst and stores around mostly London and New York. Then, t here are many magazines and televison shoes who quote from the magazine, or use part of it's contents, giving it free publicity. For example, Vernissage Tv-an exclusive art and fashion channel is notable for citing Nomenus quaterly and showcasing it's work in a couple of short documentaries.Promotion: The magazine promotes itself through the business network of it's founder, Erik, who basically does not spend anything on promotion he claims, apart from the website expenses. All of the clients of the magazines are mostly designers who know him, or connected interested peoples like Kevin Roberts , C. E. O of Saatchi & Saatchi. As a way to promote the magazine itself, its pages feature exclusive photographs of celebrities and major art figures. For example, the latest issues had photos of the supermodel Mary Katrantzou and Tilda Swinton. In conclusion, Nomenus quaterly has demonstrated that passion does pay.It breaks away from the other examples I have used, because it plays in a very niche market of the cream of the high-class, who have very specific and complex wants-especially if they need to pay that kind of price for the product. It's marketing is almost purely word-of-mouth, and has worked extremely well for this magazine that delivers beautiful original work and has in it's own market no direct competitors. A completely original, innovative and eccentric consumer product that has demonstrated that via differentiation and quality, it has occupied a very specific market niche and gained a loyal customer base for the long-term. . What is a brand? Why are there many people willing to pay more for branded products than non-branded? A brand is a â€Å"name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. â€Å"Branding† began as a way to tell one person's cattle from another by means of a hot iron stamp, and today it's still doing the same thing- differentiating products fro m each other. -The American Marketing Associations Dictionary (2011) â€Å"Brands may be the most important tools for creating value and profitable customer relationships.Marketing is about building brands that connect deeply with customers. † -Kotler et al(2010) People are more wiling to pay for a branded product than for a non branded because of the concept of Brand Equity. Brand equity is the differential effect that knowing the brand name has on the customer response to the product and it's marketing. To explain this further, I shall use the example of a couple of Iconic brands. These are defined as having aspects that contribute to consumer's self-expression and personal identity.Brands whose value to consumers comes primarily from having identity value are said to be â€Å"identity brands†. Some of these brands have such a strong identity that they become more or less cultural icons which makes them â€Å"iconic brands†. Examples are Apple, Nike, Mc. Donal ds and Harley Davidson. People pay more for these brands because of the deep connection these brands have been able to make with their customers. Holt (2004) identifies four main elements to creating iconic brands, which will create a bond with the customer and justify the higher prices than non branded products. Necessary conditions† – The performance of the product must at least be acceptable, preferably with a reputation of having good quality. â€Å"Myth-making† – A meaningful storytelling fabricated by cultural insiders. These must be seen as legitimate and respected by consumers for stories to be accepted. â€Å"Cultural contradictions† – Some kind of mismatch between prevailing ideology and emergent undercurrents in society. In other words a difference with the way consumers are and how they wish they were. The cultural brand management process† – Actively engaging in the myth-making process in making sure the brand mainta ins its position as an icon. Kotler et al(2010) also adds that if the brand is going to be successful, differentiation from competitors is not enough. It needs to be relevant to the customers needs. The more there is a tight fit between the what the customer wants and what the brand gives and stands for, the greater chance of attaining a long term competitive advantage. To summarize, the branding done by companies makes people pay more for them because : )They have an Emotional connection to the brand- like McDonald people associate It with fun and tasty food. -relating somehow back to their childhood and family bonding. 2) It gives them a way to Express their identity through the brand image or personality. For example, buyers of Harley Davidson are usually men who want to feel more masculine and ‘rebellious'. 3) They are guaranteed a certain degree of quality and security as with the case for Parmigiano cheese, customers repeat purchases because they know what to expect in t erms of taste, thus it's part of a dissonance-reducing buying behavior. ) It gives customers a greater Self Esteem, for example, women who buy Fendi apparel get an immediate self-esteem boost from the purchase because they feel they are a step closer to their aspirational group, and feel they have ‘rewarded' themselves in making that purchase. In conclusion, for a brand to remain successful, it must rely less on the product's tangible attributes and more on creating surprise, passion and excitement surrounding a brand. It must also make sure that it's brand image and personality does not suffer as the business extends it's product lines or invests into new products. Q4.What are the four characteristics that affect service marketing and the additional marketing considerations for this sector? The service sector is one who's grown is increasing greatly. They not account for about 79% of USA's gross domestic product. There are two different types of services; the public ( offered by government and non-profit organizations, and the private ones ( offered by all business organizations). Kotler et al (2010) state that there are four main characteristics that define and affect services. They are: Intangibility: Services are intangible and do not have a physical existence.Hence services cannot be touched, held, tasted or smelt. This is most defining feature of a service and that which primarily differentiates it from a product. Also, it poses a unique challenge to those engaged in marketing a service as they need to attach tangible attributes to an otherwise intangible offering. Heterogeneity/Variability:Given the very nature of services, each service offering is unique and cannot be exactly repeated even by the same service provider. While products can be mass produced and be homogenous the same is not true of services. g: All burgers of a particular flavor at McDonalds are almost identical. However, the same is not true of the service rendered by the same coun ter staff consecutively to two customers. 3) Perishability: Services cannot be stored, saved, returned or resold once they have been used. Once rendered to a customer the service is completely consumed and cannot be delivered to another customer. eg: A customer dissatisfied with the services of a barber cannot return the service of the haircut that was rendered to him. At the most he may decide not to visit hat particular barber in the future. 4)Inseparability/Simultaneity of production and consumption:  This refers to the fact that services are generated and consumed within the same time frame. Eg: a haircut is delivered to and consumed by a customer simultaneously unlike, say, a takeaway burger which the customer may consume even after a few hours of purchase. Moreover, it is very difficult to separate a service from the service provider. Eg: the barber is necessarily a part of the service of a haircut that he is delivering to his customer.The additional marketing considerations for this sector are that a company must realise that increasingly what drives customer satisfaction is the level of services and the extra services offered compared to competitors, even if a company is selling a physical tangible product. E. g Sky-tv offers free installation when a customer purchases a good. This is part of the augmented product, but it also gives them an advantage point over their competitors. This said, companies must realise that the point of service devliery is when the employees ( representatives) of the firm meet the customers.Successful companies must focus their attentions on both the employees and the customers in order to achieve a satisfied client. This is part of the Service profit chain, that is the chain that links service firm profits with employee and customer satisfaction. For it to be successful it needs Internal service quality- superior employee selection and training to support them when dealing with customers Satisfied and productive service e mployees- the ‘extra smiles' are always passed onto the customer and adds more value to the overall service deliverySatisfied and loyal customers- if people had good service, it is more likely they will repeat purchase and give out a positive word of mouth Healthy service profits and growth: this is the final stage of the link which gives superior service firm performance. To ensure that this chain works well, marketers need to keep their employees happy and keep a good communication from the front-line employees to the top management. To ensure it all foes well, they have to employ a degree of Internal Marketing. Kotler et al(2010) say that internal marketing means that the service firm must orient and motivate its customer contact employees and supporting service people to work as a team to provide customer satisfaction,infact internal marketing must precede external marketing. An Example is the Four Seasons hostel , that invests on their human resources to motivate, reward and correct their employees when necessary , empowering them with the right motivation tools. They give a constant training in order to contentiously improve the service.This in turn, improves the quality of Interactive marketing , being the satisfaction the customer gets after being delivered with a certain quality of service. If this is successful, the customer will repeat purchase and spread a positive word of mouth. REFERENCES Kotler, Philip; Gary Armstrong (1989). Principles of Marketing, fourth edition (Annotated Instructor's Edition). Prentice-Hall, Inc.. pp. 639 Kotler, Philip. , Armstrong, G. , Brown, L. , and Adam, S. (2006) Marketing, 7th Ed. Pearson Education Australia/Prentice Hall. Kotler,Philip. ,Armstrong,G. (2010) Principles of Marketing 13th Ed.Pearson education. Australia/Prentice hall. History of Zara. (2008). Retrieved November 3, 2009, from Zara-Clothing: http://www. zaraclothing. net/history-of-zara/ MarketLine. (2008, July 8). Zara company profile. Retrieved from http://www. marketlineinfo. com American Marketing Associations Dictionary. Retrieved 2011-06-29. Holt, DB (2004). â€Å"How Brands Become Icons: The Principles of Cultural Branding† Harvard University press â€Å"Harvard MA Websites: http://adidas-group. corporate-publications. com http://www. adidasdesignstudios. com/ http://www. cpsc. gov/businfo/cpsa. pdf ttp://www. freshfruitportal. com/2012/02/06/how-pink-lady-plans-to-build-north-americas-most-recognized-fruit-brand/ http://pinkladyapples. co. uk/story http://www. pinkladyapples. com/news/news. asp http://www. slideshare. net/preciousssa/zara-marketing#btnNext http://www. zara. com/ http://www. trulydeeply. com. au/madly/2011/06/16/zara-brand-launch-marketing-australia/ http://fashiongear. fibre2fashion. com/brand-story/zara/advertisements. asp http://www. ingdirect. ca/en/ http://www. marketingmag. ca/news/marketer-news/ing-adopts-new-positioning-unveils-new-marketing-50970

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Federalism - Essay Example As Washington D.C. continues to come up with laws and regulations to guide the entire nation without engaging in much consultation with the states governments, the state legislators have voiced their disappointed for failing to be included in the process and have done this by introducing bills that seek to nullify some of the national government’s laws and regulations. State regulators claim that the national government has engaged in overregulation and have decided not to sit back and watch. The year 2014 marks the period when there has been an explosion of bills and this has aggravated the conflict between the national government and state governments further (Wheeler, â€Å"States Rise Up†). Due to the fact that federalism involves a nation being ruled by two forms of government or there being power sharing, conflicts are bound to emerge. In the second article, conflict between the national government and state governments over the issue of drug approval is discussed. An example of two terminally ill patients from the state of Massachusetts and who are brothers is given (Ollove, â€Å"Right-To-Try†). The boys suffer from a disease known as Duchenne muscular dystrophy. Due to lack of proper medication, the boys’ conditions have continued to deteriorate. This is despite the fact that the right medication can be made available, if the national government revised its drug approval process. In the United States, it takes approximately 5.5 to 10.5 years for a drug to be approved by the FDA (Ollove, â€Å"Right-To-Try†). This is rather long especially given that the period is long enough for the health conditions of patients to deteriorate further and for the unfortunate ones, to never make it to receive the medication. This is the reason behind the conflict over right-to-try between state governments and the national government. States

Child and Adolescent Obesity Essay Example | Topics and Well Written Essays - 2500 words

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Impact of Culture and Background Knowledge on Writing Article

Impact of Culture and Background Knowledge on Writing - Article Example The culture of language usage in each of these three groups has very different features, which causes very different understanding of â€Å"stories† by children from these different cultural backgrounds. From the early childhood â€Å"Roadville† children were expected to give concrete â€Å"correct† answers to the questions. Such culture of language usage might be explained by the norms of fundamentalist Protestantism society, which can accept only one possible interpretation of Bible. Obviously, such children understand â€Å"story† as a true report of events, which has some moral meaning according to the biblical understanding of morality. They are usually not creative in writing, however they usually do well in primary grades, where displaying memorized knowledge is needed. In the contrast to â€Å"Roadville† community, people of â€Å"Trackton† value word play, imaginative fictionalized story telling. Children from these families are used to making inventive â€Å"stories†, which should not necessarily be true, but should be as creative as possible, filled with proverbs or citations from various parts of popular culture, such as songs or TV shows. While being usually creative in writing, â€Å"Trackton† children (opposite to â€Å"Roadville† ones) have difficulties with demonstrating their factual memorized knowledge, such as naming objects and their properties. â€Å"Townspeople† families pay special attention to the development of analytical language habits in their children. From the early childhood parents read books together with children and engage them in such analytical activities as interpretation or hypothesizing. As the result, writing skills of these children are the most appropriate according to the requirements of formal school education. The results of Heath’s ethnographic research show why children are not equally ready to fulfill formal requirements of academic writing. Teachers should not neglect these

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Columbian Exposition - Essay Example The fair’s lead architect and overseer of the design and planning of the fair’s main buildings were Daniel Burnham. These massive, neoclassical structures came to be known, commonly, as the White City. Despite their elegant appearance, the buildings were made from wood frames wrapped in staff, a plaster mixture that creates the illusion of stone (Rydell and Wells-Barnet, 33). The White City was lasting for not more than six months. The exhibition closed in late October 1893 and that winter, almost all of the buildings came down due to the massive fire. The documents that follow present the history of the Columbian Exposition in comparison to the history of Chicago. With the town’s location on the Michigan, there was the facilitation of access to road, sea as well as rail. It was a congregation of ideas, men, and technologies from every part of the world, with each country putting forth the best of their industrial, cultural, commercial and educational enterprises . The Renaissance style of the expositional buildings was unlatches by its architectural beauty. The Exposition itself was a work of art. The Exposition was a brilliant show of science, art, and industry. All the people of the world have its pilgrimage to Columbian Exposition. The fair’s contribution to the restoration and development of Chicago as a whole is without the doubt great. The over 40,000 skilled laborers and workers who took part in the construction of the fair--at Jackson Park together with Burnham.

Nutrition Case Study Assignment Example | Topics and Well Written Essays - 750 words

Nutrition Case Study - Assignment Example From the table above, it can be concluded that carbohydrates intake by HB is above nutritional requirements and she needs to reduce the amount of intakes. In addition, the amount of protein intake is just enough to accomplish nutritional needs while the amount of fats intakes is also higher than the nutritional needs and should be reduced. c. Despite the use of foodstuffs that result into attainment of high value nutrients, there are certain foods that are not provided thus it will not be easy to obtain certain nutrients. The main nutrient that is missing from the food combination is corn floor that is rich in calcium. Thus it will not be possible to obtain calcium from the food combination. b. The most important facts that need to be known about this drug is that the user needs to keep the blood sugar from getting too low, that are likely to result into a condition called hypoglycemia. In addition, people need to be aware of symptoms of blood sugar such as increased thirst, loss of appetite, increased urination and vomiting or nausea. c. This medication is taken in the exact way in which it was prescribed. It is mainly used as an injection under the skin. The specifications for use are usually given by the doctor or pharmacist with regards to where injection should be done. d. There are certain actions that are taken in case of under-dose or overdose. In order to avoid a missed dose, it is important to ensure that the user eats the right amounts of meals within 30 to 60 minutes of the dose. In case the user overdoses, it is necessary to ensure the user seeks the right medical attention since too much of this drug can cause life-threatening hypoglycemia. The symptoms of this condition include weaknesses, blurred vision, sweating and convulsions. f. This drug does not have any direct impacts on nutrients in that are consumed by the user.

Discuss critically contemporary international approaches (e.g. World Essay

Discuss critically contemporary international approaches (e.g. World Bank, Financial Stability Board) to consumer credit regulat - Essay Example This reform has been accounted due to the growth in the consumer credits and rise in the numbers of consumer credit institutions1. Contextually, consumer credit is considered as a key driver of economic growth as it is used for the payment of services holding a major proportion of the industrial contribution obtained by any economy in the modern world2. In a general sense, consumer credit is that commodity, which is produced by the private sectors and then sold to the consumers. These regulations are fixed for the sale, available in a wide range of varieties. The most commonly observed regulations in the consumer credit are the price and the interest rates. The information and disclosure regulations are also persistent regarding the debt collection aspects in a particular country, also seemed to be an important aspect to the regulators and legislators as well3. In a recent affair, the European Commission (EC) has denoted the significant role of consumer credit in the growth of nation al economy and also the well being of the consumers and thus, it is seeking to adopt the credit regulation across the country4. The government has further planned to implement the policy of credit regulation across the country so as to regulate strong credit markets all over the nation along with the minimisation of the risk of debt. The strategic approach and aim of adopting the consumer credit regulation along with the objective further differs from one state to another. It can be well understood with the example of both Germany and France, which possess rates at a lower level ceiling along with lower legal maximums. Illustratively, the most stringently market based approach has been adopted by the UK with no rates of ceiling5. The government of the UK had introduced Consumer Credit Act 1974 in its constitution, which focuses on the protection of the consumers and control of traders along with taking due measures to implement the provisions of credit being regulated by the Directo r General of Fair Trading6. In this essay, the major concern has been drawn with the attention towards the critical evaluation of the contemporary international approaches to the consumer credit regulation. The essay has described the concept of consumer credit regulations in respect of the practical case study referrals of World Bank and Financial Stability Board. Defining Consumer Credit Regulation As per the subsidiary legislation of the UK in 2010, the ‘consumer credit regulation’ has been broken into words, viz. Customers and Credit, for drawing a clear understanding of the term. In accordance, consumer is a person who is responding to the trade or business under the regulations of the transaction7. On the other hand, the creditor is that person who has made a commitment to grant credits for performing trade and business. Thus, the consumer credit regulation implies the act that has been developed by the government body for the protection of the consumer and the cr editor performing a trade or business. One of the useful terms that are usually used in the definition of consumer credit regulation is the credit agreement. It is that contract between the consumer and

Sir Arthur Conan-Doyle Essay Example for Free

Sir Arthur Conan-Doyle Essay This is a wonderful description, almost a photographic image for the reader, a description leaving a sense of, is this a man or a monster? This again adds to the already building tension for the reader, who continues to make his or her own deductions. We see almost immediately how brilliantly perceptive Sherlock Holmes is when he spots the mud on the Ms Stoners coat and the train ticket in her hand. From this he deduces that she must have set off early, travelling in a Dogcart for some time before she got to the station. He picks up on clues throughout the story, things that the everyday person would possibly miss. This again draws the reader in, they feel enlightened and start to study the story more carefully wanting to be more like the ingenious Holmes. The story continues and Holmes and Watson visit the home of Ms Stoner and her stepfather. They inspect the bedroom of the dead sister and Sherlock Holmes picks up on several odd effects that he relays to Watson. Firstly a fake bell pull, then a ventilator which does not ventilate. A saucer of milk in the stepfathers room, becomes suspicious when they are advised Doctor Roylott keeps no cats. Several other little clues are spotted and you can almost feel Holmes mind working overtime. The reader will also pick up on the clues and again start to make their own deductions to Whodunnit? The tension starts to peak when Holmes decides to stay the night with Watson in Ms Stoner sisters bedroom. They wait patiently in a near by inn till Holmes spots a tell tale light, a sign for him to make his move. Crossing the lawn the tension is building and the author cleverly startles the reader by his introduction of the Baboon, a detail that Holmes has overlooked until then. When out from a clump of laurel bushes there darted what seemed to be a hideous and distorted child, who threw itself on the grass with writhing limbs, and then ran swiftly across the lawn into the darkness. The fact that Doctor Roylott keeps these exotic animals is ultimately a very important clue. Once in the bedroom the tension is paramount as the two men sit and wait in the eerie darkness. Again the author startles the reader by the sudden fury of excitement when Holmes lights a match, blinding Watson and therefore the reader is momentarily struck by the unknown. Once Watson gains his vision he relays again the image of Holmes lashing out savagely,I could however, see that his face was filled with horror and loathing. What could be happening? The story ends with the conclusion, albeit a little abruptly, maybe even a little unbelievable and somewhat corny for the modern day reader. We discover that it is a snake owned by Doctor Roylott that has been trained by its master to crawl in to the adjacent bedroom and ultimately kills the sleeping victim. Unfortunately for Doctor Roylott, Holmes foiled his plan by scaring the creature, which in due course turned and killed its own master. This allows the reader to let out a great sigh of relief. The crime has been solved the tension has passed. The story albeit a little obvious and very basic, is also very cleverly written. The author succeeds in initially drawing the reader in and keeping their attention throughout. The story would have been extremely exciting and ground breaking in its day. Exotic animal were unheard of. The account is written in very descriptive but extremely long sentences, which is another clue to its age. Time has taken it toll and we as modern readers have been spoiled by the cleverness of the modern day detective novels. Therefore the ending is a little disappointing, no twists or red herrings except for the gypsies . But the story must be applauded, Conan-Doyle was one of the earliest authors of his kind to begin this clever technique of keeping his reader guessing throughout the book. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Conan Doyle section.

Alcohol Assignment 14 Essay Example for Free

Alcohol Assignment 14 Essay Alcohol as a drug is consumed in many societies across the globe by people of many ages. As such, it is important to cover this drug because it has a huge impact in the society. ALCOHOL 2 Alcohol abuse is very common especially among teenagers. It is sad that most people do not know the dangers that are associated with binge drinking. This paper aims to discuss different aspects of alcohol ranging from its classification, it side effects, and the psychological effects it has on the brain and the specific parts of the brain that it affects. Classification of Alcohol. Alcohol can be objectively classified into two classes. It can be classifies as a depressant as well as a stimulant. Alcohol classification as a depressant is related to the effect of its tendency to slow down some crucial functions of the human body such as speech resulting to slur of speech, slow response, and loss of stability. Alcohol is also classified as a stimulant because it does not always result to depression effects depending on the amount of it taken (Mongan, Reynolds , Fanagan and Long, 2007). When consumed in low quantities, it acts a stimulant the case being that of people who opt to take some small amounts of beer or wine so as to â€Å"cheer up’’. The point to stress at this point is that alcohol ceases to be a depressant if an individual consumes that amount which his/her body can easily handle. Psychological Effects of Alcohol on the Brain The consumption of alcohol is associated with various negative effects on the brain resulting to psychological problems. Suicide has been mentioned as the most common psychological effect of alcohol where it has been proven that majority of alcoholics commit suicide. Alcohol also has effects on the liver, which results to reduced capacity of the brain to function as a result of increased poison level on the blood that is supplied to the brain (Mongan, Raynolds, Fanagan Long, 2007). An alcohol abuser will experience a change in sleep patterns that may range from being sleepy or total lack of sleeps. Aspects of depression as well as high ALCOHOL 3 level of anxiety are bone out of the same. There is also the inability to remain attentive for a considerable span of time. It also causes unexpected change of moods, personality of the affected  individual, and hallucinations (Mongan et all, 2007) The Comon side Effects of Alcohol The various side effects of alcohol consumption are both long term and short term effects. The short term effects are the most common ones since they are easily observable. These effects cut through all the members of the societies from adolescents, men, women, and the elderly in the society. The most common effects of alcohol mostly manifested in adolescents are behaviors that are anti-social in nature such that can range from stealing and use of abusive language (Spear, 2002). The adolescents will also tent to be very violent (Korhonen, 2004). This violence does not only apply to adolescents alone. Other effects that are in a majority of alcohol takers are accidents associated with fires, car crashing, and collisions and generally accidental falls in places such as bath rooms. This is especially the case among the elderly persons whose ability to handle alcohol is very minimal. Irresponsible sexually behavior among the adolescents and women is another common effect of alcoholism the result of which is increased exposure to unwanted pregnancies as well as exposure to sexually transmitted diseases. Other effects are inability to maintain good relationships with other members of the society. As mentioned before, alcohol also results to depressed speech, loss of stability and some mental problems resulting to increased stress levels (Mongan et all, 2007) Brain Target and Alcohol Effect on Neurotransmitter Glycine receptors of the brain are the common target of the brain. This is supported by the evidence that alcohol has much profound effects on the thinking capacity of an individual, ALCOHOL 4 moods, and generally his/her behavior. These functions are only achieved when there is a proper balance between of chemical types that are identifies as neurotransmitters (Berman, Marinkovic, 2003). Whenever there is an imbalance in this chemical as a result of high toxic level of the blood supplied to the brain the ability to think is affected as well as a shift in moods and the individual behavior. Alcohol is both an antagonist and agonist. As an antagonist alcohol reduces some effects of the neurotransmitters while as an agonist it increases the effect of some neurotransmitters (Berman, Marinkovic, 2003). As an antagonist alcohol reduces the effects of glutamate which results to effects such as slur in speech, loss of memory and slackness in walking. Agonist effects are seen in instances where alcohol acts as painkillers, increased feeling of relaxation and generally feeling drowsy. Conclusion It is evident from the discussion that alcohol is a depressant and stimulant drug depending on the amount consumed on desired aspect on an individual. Alcohol affects different people in the society from young people to the adults. Furthermore, it has been established that alcohol has both psychological and physical effects, the physical effects mostly easily identified. Alcohol affects the functioning of the liver and as such the effect is transmitted to the brain and mostly affects the glycine receptors of the brain. This results to the imbalance in the neurotransmitter chemicals. The effects of the imbalance are increase or decrease in some activities of the neurotransmitters and as such alcohol functions as agonist and antagonist. ALCOHOL 5 References Berman, M. O. , Marinkovic, K. (2003). Alcoholism and the Brain: An Overview. Alcohol Research Health. Retrieved http://www. google. com/url? sa=trct=jq=esrc=ssource=webcd=1cad=rjauact=8ved=0CB0QFjAAurl= ALCOHOL 6 http%3A%2F%2Fpubs. niaaa. nih. gov%2Fpublications%2Farh27-2%2F125- 133. pdfei=rFbXVJWjA6ngywO_tYC4DAusg=AFQjCNFlNFUfhR8vWsTJZUZ1iKg AbNmXvQsig2=mKMv-_x18PNx-8ffk5kUZQbvm=bv. 85464276,d. bGQ Korhonen, M. (2004). Alcohol problems and approaches: Theories, Evidence and Northern Practices, NAHO, Ontario retrieved from http://www. naho. ca/documents/naho/english/pdf/alcohol_problems_approaches. pdf. Mongan D, Reynolds S, Fanagan S and Long J (2007) Health-related consequences of problem alcohol use. Overview 6. Dublin: Health Research Board retrieved from http://www. google. com/url? sa=trct=jq=esrc=ssource=webcd=1ved=0CB8QFjAAurl=http%3A%2F %2Fwww. hrb. ie%2Fuploads%2Ftx_hrbpublications %2FOverview6. pdfei=M0vXVL2FIeXD7gajoIEwusg=AFQjCNFi-kSYd63zLNuqIu- ppTWVvT9O3wsig2=wdKRzW_-rDin4vwkuf8wTwbvm=bv. 85464276,d. ZGU Spear , P. (2002). Alcohol Effects on Adolescents. Retrieved from http://citeseerx. ist. psu. edu/viewdoc/download? doi=10. 1. 1. 129. 8819rep=rep1type=pdf.

Curvature of the Universe: Analysis

Curvature of the Universe: Analysis Introduction 1.1 Reviewing of General Relativity 1.1.1 Metric Tensor The equation which describes the relationship between two given points is called metric and is given by Where interval of space-time between two neighboring points, connects these two points and are the components of contra variant vector. Through the function, any displacement between two points is dependent on the position of them in coordinate system. The displacement between two points in rectangular coordinates system is independent of their components due to homogeneity, so metric is given by Where are the space-time coordinates, is speed of light and is metric for this case and is given by Through the coordinates transformation from rectangular coordinates,, to curved coordinates system the components ofin a curved coordinates system can be found . For constructing rectangular coordinates system in a curved coordinates if space-time is locally flat then it is possible to that locally. From rectangular coordinates system defined locally in a point of a curved space-time to a curved coordinates system can be written as So in this way we can find local values of metric tensor Three important properties of metric tensor are: is symmetric so we have metric tensors are used to lowering or raising indices 1.1.2 Riemann Tensor, Ricci Tensor, Ricci Scalar The tool which plays an important role in identifying the geometric properties of spacetime is Riemann (Curvature) tensor. In terms of Christoffel symbols it is defined as: Where .If the Riemann Tensor vanishes everywhere then the spacetime is considered to be flat. In term of spacetime metric Riemann Tensor can also be written as: thus useful symmetries of the Riemann Tenser are: so due to above symmetries, the Riemann tensor in four dimensional spacetime has only 20 independent components. Now simply contracting the Riemann Tensor over two of the indices we get Ricci Tensor as: above equation is symmetric so it has at most 10 independent components. Now contracting over remaining two indices we get scalar known as Ricci Scalar. Another important symmetry of Riemann Tensor is Bianchi identities This after contracting leads to 1.1.3 Einstein Equation The Einstein equation is the equation of motion for the metric in general theory of relativity is given by: Where is stress energy momentum tensor and is Newton’s constant of Gravitation. Thus the left hand side of this equation measures the curvature of spacetime while the right hand side measures the energy and momentum contained in it.Taking trace of both sides of above equation we obtain using this equation in eq. ( ), we get In vacuum so for this case Einstein equation is We define the Einstein tensor by Taking divergence of above eq. we get 1.1.4 Conservation Equations for Energy momentum Tensor In general relativity two types of momentum-energy tensor,are commonly used: dust and perfect fluid. 1.4.1 Dust: It is simplest possible energy-momentum tensor and is given by The 4-velocity vector for commoving observer is given by, so energy momentum tensor is given by It is an approximation,of the universe at later times when radiation is negligible 1.4.2 Perfect fluid: If there is no heat conduction and viscosity then such type of fluid is perfect fluid and parameterized by its mass density and pressure and is given by It is an approximation of the universe at earlier times when radiation dominates so conservation equations for energy momentum tensor are given by In Minkowski metric it becomes 1.1.5 Evolution of Energy-Momentum Tensor with Time We can use eq. () to determine how components pf energy-momentum tensor evolved with time. The mixed energy-momentum tensor is given by: and its conservation is given by Consider component: Now all non-diagonal terms of vanish because of isotropy so in the first term and in the second term so For a flat, homogeneous and isotropic spacetime which is expanding in its spatial coordinate’s by a scale factor, the metric tensor is obtained from Minkowski metric is given by: The Christoffel symbol by definition Because Because the only non-zero is so from eq. () conservation law in expanding universe becomes after solving above equations we get above equation is used to find out for both matter and radiation scale with expansion. In case of dust approximation we have so So energy-density of matter scale varies as .Now the total amount of matter is conserved but volume of the universe goes as so In case of radiation so from eq.() we obtain Which implies that, science energy density is directly proportional to the energy per particle and inversely proportional to the volume, that is, because so the energy per particle decreases as the universe expands. 1.2 Cosmology In physical cosmology, the cosmological rule is a suspicion, or living up to expectations theory, about the expansive scale structure of the universe. Throughout the time of Copernicus, much data were not accessible for the universe with the exception of Earth, few stars and planets so he expected that the universe might be same from all different planets likewise as it looked from the Earth. It suggests isotropy of the universe at all focuses. Once more, a space which is isotropic at all focuses, is likewise homogeneous. Copernicus rule and this result about homogeneity makes the Cosmological rule (CP) which states that, at a one-time, universe is homogeneous and isotropic. General covariance ensures validity of Cosmological Principle at other times also. 1.2.1 Cosmological metric: Think about a 3D circle inserted in a 4d hyperspace: where is the radius of the 3D sphere. The distance between two points in 4D space is given by solving we get now becomes In spherical coordinates Finally we obtain We could also have a saddle with or a flat space. In literature shorthanded notation is adapted: To isolate time-dependent term, make the following situation: Then where If we introduce conformal time (arc parameter measure of time) as then we can express the 4D line element in term of FRW metric: 1.2.2 Friedmann Equation: We can now figure out Einstein field mathematical statement for perfect fluid. All the calculations are carried out in comoving frame where and energy-momentum tensor is given by Raising the index of the Einstein tensor equation we get After contracting over indices and we get so Einstein’s Equation can be written as It is easily found for perfect fluid finally we obtain the components of Ricci tenser The components are and components are To get a closed system of equations, we need a relationship of equation states which relates and so solving At this point when we joined together with equation 62 comparisons in the connection of energy-momentum tensor and the equation of states, we get a closed frame work of Friedmann equations: 1.2.3 Solutions of Friedmann Equations: We are going to comprehend Friedmann equation for the matter dominated and radiation dominated universe and get the manifestation of scale factor. From the definition of Hubble’s law Matter Dominated Universe: : It is showed by dust approximation As both and, for flat universe (), ( an) for . When combined with equation, this yields critical density Currently it value is (we used).The quantity provide relationship between the density of the universe and the critical density so it is given by Now the second Friedmann equation for matter dominated Universe becomes so lastly Radiation-dominated Universe: It is showed by perfect fluid approximation with The second Friedmann Equation becomes Flat Universe Matter Dominated Universe (dust approximation) The first Friedmann equation becomes At the Big bang Using convention and universe flat condition we finally get Now we can calculate the age of universe, which corresponds to the Hubble rate and scale factor to be: Taking and we get Years Radiation-dominated: The First Friedmann equation becomes At the big bang and .Also we have Closed Universe Matter-dominated The first Equation becomes In term of conformal time we can rewrite the above integral as After substituting and using equation Then but we have so we get . Now but we have at sets. So we have now the dependence of scale factor in term of the time parameterized by the conformal time as Radiation-dominated Universe: The first Friedmann equation becomes In term of conformal time we can re write the integral as but we have conditions at sets so we get and the requirement at sets , finally we have Open Universe Matter-dominated (dust approximation): The first Friedmann equation In term of conformal time we can rewrite the integral as Take