Monday, August 5, 2019
Theories of Patient Satisfaction
Theories of Patient Satisfaction    Patients satisfaction  Formulation of Patient satisfaction  Pascoe (1983) defined patient satisfaction as ââ¬Å"â⬠¦the health care recipientââ¬â¢sà  reaction to salient aspects of the context, process, and result of their serviceà  experiencesâ⬠¦ (pp. 189)â⬠. It consists of a ââ¬Å"â⬠¦cognitively based evaluation orà  grading of directly-received services including structure, process, and outcomeà  of servicesâ⬠¦ and an affectively based response to the structure, process, andà  outcome of servicesâ⬠¦(pp. 189)â⬠. In terms of the formulation of patientà  satisfaction, Pascoe described the Discrepancy Theory and Fulfillment Theory.  The two theories were originated from job satisfaction research, the Fulfillmentà  Theory assumed the magnitude of the outcomes received under particularà  circumstance determine satisfaction and neglected any psychological evaluationà  of the outcomes. Discrepancy Theory has taken psychological evaluation ofà  outcomes into consideration in satisfaction formulation and claimed thatà  dissatisfaction results if the actual outcomes were deviated from the subjectââ¬â¢sà  initial expectation. It was understood that the Discrepancy approaches that viewà  patients prior expectations as determinants of satisfaction have be frequentlyà  applied in many patient satisfaction researches, but what determines patientà  expectations at the first place?  Fox and Storms (1981) present two sets of intervening variables in satisfactionà  formulation, including Orientations Towards Care and Conditions of Care,à  mediated by patientsââ¬â¢ social and cultural characteristics. Orientations Towardsà  Care refer to patientsââ¬â¢ difference in their wants and expectation in a medicalà  encounter, as people would have different beliefs in the causes of illness and inà  the socially-patterned responses to illness. Conditions of Care refer to theà  different Theoretical approaches to care, Situation of care and Outcomes of careà  delivered by the care providers. Patient satisfaction results if the Orientationsà  Towards Care was congruent with the Conditions of Care. If the individualââ¬â¢sà  Orientations Towards Care, including the perception and interpretation of care,à  can be affected by their broader social and cultural contexts, peoples with sharedà  characteristics may presented a socially-patterned responses in their s   atisfactionà  formulation accordingly. Suchman Edward Allen proposed that ââ¬Å"â⬠¦ certainà  socio-cultural background factors will predispose the individual towardà  accepting or rejecting the approach of professional medicine and, hence,à  increase or decrease the possibility of conflict between patient andà  physicianâ⬠¦(pp.558) [19]â⬠which basically correlated patientââ¬â¢s socio-demographicà  factors with satisfaction.  Patient satisfaction and Social identity theory  Linder-Pelz (1982) assumed a value-expectancy model in satisfactionà  formulation and defined ââ¬Å"patient satisfaction as a positive attitudeâ⬠¦ a positiveà  evaluations of distinct dimension of health care, such as a single clinical visit,à  the whole treatment process, particular health care setting or plan or the healthà  care system in general (pp.578)â⬠. Attitude was defined by Fishbein and Azjenà  (1975) as the ââ¬Å"general evaluation or feeling of favorableness toward the objectà  in questionâ⬠. Built on the view of the Social identity theory that ââ¬Å"attitudes areà  moderated by environmental, individual, physical, psychological or sociologicalà  variables (pp. 72)â⬠, Jessie L. Tucker (2000) claimed that patient satisfaction shallà  be ââ¬Å"moderated by socio-demographic attributes such as environmental,à  individual, physical, psychological and sociological characteristics (pp. 72)â⬠. Inà  her later study, Jessie L .Tucker (2002)    provided empirical support to patientà  satisfaction and social identity theory. Patient satisfaction theory consideredà  patient satisfaction as an attitude, and her results confirmed that patientââ¬â¢sà  evaluation of access, communication, outcomes and quality were significantà  predictors of satisfaction. Social identity theory argued that attitudes were alteredà  and affected by demographic, situational, environmental, and psychologicalà  factors, and her research findings indicated that patientââ¬â¢s specific characteristicsà  significantly explain their satisfaction.  Haslam et al. (1993) study of in-group favoritism and social identity models ofà  stereotype formation suggested that ââ¬Å"manifestations of favoritism are sensitive toà  comparative and normative features of social context (pp. 97)â⬠. The resultà  revealed that a personââ¬â¢s judgments will be impinged by his/her boarderà  macro-social context and background knowledge, and the stereotype formulationà  were not automatics but instead accustomed by the social context where meaningà  and attitudes towards different aspects were constructed.  Social identity theory was outlined by Sociologists Henri Tajfel and John Turnerà  (1979) and was defined as ââ¬Å"the individualââ¬â¢s knowledge that he/she belongs toà  certain social groups together with some emotional and value significance toà  him/her of the group membership (pp.2) [17]â⬠. The theory believed thatà  individualââ¬â¢s process a repertoire of self identities with individuatingà  characteristic at the personal extreme and social categorical characteristics at theà  social extreme. Depending on the social context, the personal identity mayà  prominent and individuals would perceive themselves as members of a socialà  group and adopt shared attitudes towards a particular aspect, and possiblyà  satisfaction towards care, or vice versa. To construct a social identity, the theoryà  proposed that individuals will ââ¬Å"firstly categorize and define themselves asà  members of a social category or assign themselves a social identity; second, theyà     form or learn the stereotypic norms of they category; and third, they assign theseà  norms to themselves and thus their behavior becomes more normative as theirà  category membership (pp.15) [42]â⬠. The categories under which individualsà  assign themselves at the first place will depends on a personââ¬â¢s social contextsà  such as life experience, backgrounds, culture and situation etc.  Social identity theory was closely related to the ââ¬Å"Self-categorization theoryâ⬠,à  which was defined by Hogg and McGarty as the theoretical concept of Socialà  Identify itself and ââ¬Å"concerns the ways collection of individuals comes to defineà  and feel themselves to be a social group and how does shared group membershipà  influence their behaviorâ⬠. Lorenzi-Cioldi and Doise claimed thatà  Self-categorization theory led to accentuation of between-group differences andà  within-group similarities by the fact that ââ¬Å"different levels of categorization areà  simultaneously used by group members to encode information pertaining to theirà  own group and to the other group (pp. 74) [20]â⬠, and the role constraints ofà  members of inter-group give rise to a consistent mode of responding. Based onà  the theoretical framework, it was assumed that patients with sharedà  socio-demographic characteristics would categorize information they perceivedà  (inc   luding experiences from a medical encounter) for subsequent satisfactionà  rating in a particular level and therefore presented a more or less homogenousà  rating with the care received.    
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